COME GET TO KNOW ME!

Your zillenial storyteller

Hey! I'm Katie, a creative pro passionate about the "3 S's of brand marketing and PR": Strategizing, Storytelling, and Sustaining momentum/relationships. Whether brainstorming multi-faceted campaigns or immersing myself in the latest trends, you can bet I'm bringing my A-game and a hefty dose of enthusiasm to the team.

​Armed with two Bachelor of Arts degrees in Journalism and Political Science from Arizona State University, I've spent years honing my skills in navigating the ever-evolving media and social landscape. From launching new products to shaping brand narratives, I bring a wealth of experience, particularly in consumer, video game, startup, tech and food & beverage PR.

Beyond my work life, I'm always looking for ways to keep my creative juices flowing — everything from scouring thrift stores for hidden gems, diving into immersive video game worlds to bringing characters to life through cosplay, capturing moments through photography and starting five new hobbies at the same time. In all of these endeavors, I'm guided by a belief in the power of storytelling. Whether curating engaging visuals or crafting UGC content, I approach each project with a unique perspective and extreme attention to detail.

As someone who teeters between Gen Z and Millennial — yes, a ‘Zillenial’ — you might find me walking a fine line between avocado toast and TikTok challenges, but regardless of whether you're ready to level up your creative game or simply want to debate whether Gandalf could beat Dumbledore in a duel, I'm ready to connect and collaborate. Let's make some magic happen!

work experience

Headstand | Allison Worldwide


Account Executive

Assistant Account Executive

Account Coordinator

Intern

Years
2021 - 2024

  • Cultivated and maintained strong client relationships, serving as the primary point of contact for 5+ accounts at a time, consistently ensuring satisfaction through weekly check-ins and personalized approaches, which resulted in a 32.6% increase in client satisfaction scores.

  • Established tactful relationships and secured high-profile media coverage with prominent outlets such as Politico, Vox, NPR, Elite Daily, Forbes, Fast Company, Teen Vogue, and others, effectively enhancing clients' visibility and brand awareness

  • Developed and distributed communications and brand materials, including press releases, media pitches, executive briefs, brand messaging and narratives, as well as media alerts, bylines and comprehensive media lists

  • Led 6 interns, account coordinators and junior staff on various account campaigns, providing guidance and support to ensure successful project outcomes

  • Conducted in-depth market research and competitor analysis, identifying emerging trends and opportunities that informed the development of strategic communication plans for clients

  • Managed high-profile influencer partnerships and negotiated celebrity contracts for multiple campaigns, resulting in at least 3M impressions per campaign

  • Implemented rigorous campaign performance tracking methods and produced comprehensive reports for clients, showcasing key performance indicators and delivering insights on return on investment (ROI) to optimize future strategies

  • Developed creative visual materials, including client quarterly reports, graphics, and award submissions, which had an 88.9% success rate

  • Provided key support in new business strategy and creative projects, contributing significantly to portfolio expansion and fostering a culture of learning through continuous evaluation.

  • Led 40+ paid media activations including Satellite Media Tours [SMTs], paid articles, Getty photographer contracts, Public Service Announcements [PSAs] distribution and more

Phoenix Police Department

Media & Social Intern

Years
2019 - 2020

  • Counseled officers on strategic considerations of adopting TikTok as a social platform for the department, providing effective engagement strategies

  • Led social media strategy, collaborating closely with police officers and command staff to gather insights, ensuring authentic representation of department values and initiatives on social platforms

  • Developed a comprehensive brand guidelines book for the police department's public affairs bureau, providing clear directives and strategies for social media management tailored to the unique needs of officers without prior experience in public relations or social media

  • Conducted thorough sentiment monitoring using Meltwater to gauge public perception and inform strategic decision-making for social media campaigns. Utilized sentiment reporting to establish guidelines for interaction with the public on social media platforms

Brian Forde’s Congressional Campaign 45th District

Intern

Year
2018

  • Collaborated with campaign stakeholders to organize and execute events, fostering positive relationships and maximizing volunteer participation. Conducted voter outreach through canvassing, phone banking, and public speaking engagements, delivering persuasive campaign messages. Secured endorsements and spearheaded 'Get Out The Vote' efforts to amplify diverse perspectives and build trust within District 45

EDUCATION

Graduation Year
2019

B.A. Journalism & Mass Communication

Emphasis Public Relations

Arizona State University Walter Cronkite School of Journalism & Mass Communication

B.A. Political Science

Emphasis Pre-Law

Arizona State University School of Politics and Global Studies

TESTIMONIALS

"Katie stands out not just for her ability to dive deep into new challenges with eagerness and master them, but also for her unmatched creativity, intelligence, and drive. Her passion for innovation is palpable, consistently placing her ahead of the curve with fresh, forward-thinking ideas. Her versatility shines through every project she undertakes, whether it's a collaborative effort on a new venture or leading a pitch to prospective clients. Her adaptability and enthusiasm for her work make her an invaluable asset across any creative landscape. Above all, she's eager to learn, a team player, and a pleasure to work with. It's with full confidence that I wholeheartedly recommend Katie for any team looking to enhance their creative endeavors, no matter the industry."

Jackie Pomposelli, Vice President of Operations (formerly headstand)

"Collaborating with Katie was a dream. We tackled the start-up world together and her reliability, joyful demeanor and attention to detail stood out. Her talent for fostering positive relationships with clients and colleagues was evident in every interaction, and I admired how effortlessly she brought people together. She always went the extra mile with a smile on her face and didn't let anything slip through the cracks. Katie was an invaluable part of our team culture and our client's happiness. I have no doubt that she will continue to make a lasting impact in her future endeavors, bringing the same level of excellence and passion she brought to our team."

Faith Yi, Tindle Account supervisor (Formerly Allison)

"Katie is a gem. She's proactive and full of fresh ideas, always driving projects forward. Her creativity impresses us all, and her initiative ensures we never miss an opportunity. Plus, clients adore her -- she has a natural ability to make people feel comfortable, even in fast-paced situations. But what really stands out is her genuine passion for success. Whether its waking up early to pitch or staying in late to finish a presentation, she approaches every task with a smile and real go-getter attitude. I've enjoyed working with her and look forward to seeing what she can accomplish!"

Tara Woodall, ACCOUNT DIRECTOR (Allison WOrldwide)

Additional references are available upon request. Please email hello@katherinepippin.com for more information**